Previous Projects

Between 10 and 5

Cape Town Correspondent

As a content producer for South Africa's top online creative publication, I created diverse and engaging written and video content to increase audience growth and connections within the creative industry. During my tenure at the publication, I received a Silver Award for Arts & Culture journalism from Businesses and Arts South Africa.

COTU

SaaS Blog Writer

I wrote in-depth and informative blog posts for COTU, a video engagement platform for e-commerce companies aimed at marketing managers and executive decision-makers. Through extensive research, I delivered well-crafted articles that positioned COTU as an authoritative industry leader.

BYFerial Color & Image Institute

Style Coach SEO Blog Writer

I conceptualized and produced informative blogs about personal styling for second-language English speakers. Through thorough research, maintaining a consistent brand voice and tone, and strategically implementing SEO tactics, my blogs successfully attracted readers and increased enrollments for ByFerial's training courses on personal style.

Credit News

Personal Finance Blog Writer

Credit News needed SEO-friendly blogs on personal finance. With my storytelling skills, they were able to make technical information relatable and engaging to ordinary readers. My conversational tone and relevant anecdotes empowered readers to take control of their finances.

Grow Law Firm

Case Study Writer

Grow Law Firm approached me to write case studies for their website. In each instance, I highlighted challenges faced, specific tactics, and innovative approaches that included data and client testimonials. A clear conclusion highlighted overall success. The goal was to demonstrate the marketing firm's value to potential clients.

Bluevine

Blog writer

I simplified complex financial ideas and conveyed them in a relatable way. This has greatly benefited Bluevine by helping their clients make informed financial decisions. Reading about personal finance can be overwhelming, so I provided actionable tips and strategies that readers can directly apply to their financial circumstances.

PrimeCare Orthotics & Prosthetics

Healthcare Blog and Website Copywriter

I revamped and fine-tuned the web content, meta headings, and descriptions for PrimeCare to enhance its visibility on search engines. Additionally, I took a proactive approach to addressing common patient concerns by creating concise FAQs on their website pages and producing in-depth blog articles with more detailed information.

Politically Aweh

Explainer Video Scriptwriter

I co-wrote a YouTube episode about the state of the arts in South Africa, combining humour, in-depth research, expert interviews, and relevant statistics. The script effectively blends satire and facts to engage and inform viewers. This episode was syndicated in one of South Africa's most respected newspapers, The Daily Maverick.

E-Complish

SaaS Blog and Website Copywriter

I improved E-Complish's digital footprint by overhauling their website and blog content, ensuring they were expertly optimized for search engines. This included creating compelling blogs showcasing their products' advantages and strategically using relevant keywords to enhance their search engine rankings.

Afri True Hair

TV Commercial Scriptwriter

South Africa's top health and beauty retailer, Clicks, required a persuasive product launch ad for their new haircare range, AfriTrue. This glamorous commercial successfully differentiated AfriTrue from competing brands and solidified its reputation as a champion of beautiful natural hair. Today, AfriTrue is widely available nationwide.

Zenith Design & Build

Home Design & Build Blog Writer

My primary goal was to generate search engine-optimized blog posts that effectively highlighted the company's knowledge and authority. By skillfully integrating key terms and phrases into the content, I was able to improve organic rankings while maintaining readability and showcasing the company's expertise.

Wilde Creative Productions

Pitch Deck Writer and Designer

Clientèle Limited, a top insurance company in South Africa, gave Wild Creative Productions a chance to pitch a TVC concept. I developed a captivating concept that effectively conveyed their insurance product to their target audience.

Leveraging my extensive experience in marketing and filmmaking, I utilized my creativity and strategic thinking to produce an innovative pitch deck for Wilde Creative Productions.

Hot Ground Gym

Educational Blog Writer

By showcasing their one-of-a-kind training techniques through an informative blog, I was able to set Hot Ground Gym apart from other competitors. With a focus on empathy, imagination, and effective communication, the customer perception of Hot Ground Gym shifted from an outdated extra-circular center to a dynamic gym for children's fitness and growth.

Wilde Creative Productions

Pitch Deck Writer and Designer

Working alongside Wild Creative Productions, I spearheaded the conceptualization and creation of a TVC pitch deck for Takealot, a prominent e-commerce retailer in South Africa. A combination of powerful visuals, persuasive copy, and data-driven insights effectively highlighted the campaign's unique selling points with strong visual appeal and targeted messaging.

Siegel Law Group

Legal Blog Writer

I produced engaging and informative content for Siegel Law Group's blog. My main objective was to present the firm's offerings clearly and address common client inquiries. Consistent and relevant SEO content established trust and credibility for the law firm, boosting their online presence and driving traffic to their website.

Comrade Web

Digital Marketing Agency Ghostwriter

Comrade Web, a Chicago-based digital marketing agency, tasked me with creating targeted blog posts to showcase their expertise and appeal to their niche clientele. My ghostwriting improved visibility and organic traffic while maintaining the agency's brand voice, resulting in influential blogs tailored for the HVAC, roofing, renovation, and design industries.

Dupuche Real Estate

Luxury Real Estate Blog Writer

The Dupuche Real Estate team needed blogs to market their properties to luxury buyers, marina dwellers, and those seeking remote land development opportunities in the Bahamas. Drawing inspiration from travel magazines, I utilized descriptive language to build excitement and attract potential buyers to the company's real estate opportunities.

The Athena Programme

Research Clinic Blog Writer

The Athena Programme is a UK non-profit that promotes workplace gender equality and diversity. My blogs discuss how Safeguarding fosters a safe environment in schools and volunteer organizations, supporting personal growth and success.

Cultivate Advisors

Business Consulting Ghostwriter

Due to Limited marketing, Cultivate Advisor's target audience did not understand the benefits of their services. My blog posts focused on common business pain points faced by their clientele and offered practical solutions. This helped demystify the consultancy process and positioned Cultivate Advisors as a company that truly adds value to their clients' businesses.

iSeatz

LinkedIn Post Writer

As a LinkedIn ad copywriter for ISeatz, I created posts that captured their audience's attention with a lead magnet, provided valuable information, and created a positive brand impression.